New York or Nowhere this Christmas: Knicks, NYON launch new collab

The New York Knicks and the NYON are dropping their latest collaboration in time for the four-game homestand that begins Tuesday night against the defending champion Golden State Warriors and culminates with the Christmas Day showdown with the Philadelphia 76ers.

As hot as the Knicks are right now, the new collection from two of New York’s institutions will undoubtedly make you look on fire whether you’re sitting courtside or walking through the streets of the city that never sleeps.

The fourth collection hopes to top their third collaboration last season when the NYON rose to become the no. 2 best-selling brand at Madison Square Garden.

The collection seamlessly fuses NY Knicks’ legendary logo and NYON’s beloved motifs & trademark “New York or Nowhere.”

“Our partnership came together pretty organically. NYON has established itself as the preeminent brand about New York, and the Knicks are New York, so it was a natural fit for us to find a way to work together in a collaborative capacity. It’s akin to creative kismet: the perfect marriage of IP, plus undeniable brand synergy, and a shared desire to reimagine what team-centric merchandise can (and should) look like.” 

Liz Eswein & Quincy Moore, NYON’s co-founders

Many past and present Knicks players have been spotted wearing the pieces, as well as celebrities like Jerry Ferrara, Bryan Greenberg, and Timothy Chalamet.

The new collection, which is now available at MSG,, and the NYON store and website, includes hoodies, t-shirts, sweatpants, tote bags, hats, socks and additional accessories.

Moore, a die-hard Knicks fan, is thrilled to have designed the collection since they began their partnership with his favorite team.

“For a number of reasons, NYON x Knicks is probably the most fun collection for me to design out of everything we release each year.

First and foremost, it’s a true creative challenge to effectively marry the IP of two brands like this — especially when one of them is perhaps the most iconic sports franchise in history. It consistently pushes NYON to improve and evolve, and as a result, we think some of our best products over the last few years have come out of this collaboration.

And second, because it encourages me to tap into a younger version of myself, who sometimes still can’t believe that he has the opportunity to collaborate with the New York Knicks.

Quincy Moore, NYON co-founder

As a designer, Moore added that his best work is produced from a place of reverence and nostalgia, and some of his fondest childhood memories were attending Knicks games with his mom.

And what a time to be a sports fan in New York, with the Knicks turning their fortunes around after a 10-13 start. They are on an upward swing, sitting sixth in the tight Eastern Conference with a 17-13 record.

Moore’s youthful adoration for his favorite and New York’s beloved team is reflected throughout the collection.

Follow this writer on Twitter: @alderalmo

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