Are you looking to update your wardrobe for the New York Knicks games?
The hunt is over this Friday.
Extra Butter, the premium and progressive New York boutique and independent lifestyle brand, has partnered with the New York Knicks and Mitchell & Ness to release a limited-edition capsule collection in celebration of the basketball franchise’s 75th anniversary season.
The collaboration will be exclusively available on December 17 at Extra Butter’s Long Island City location.
“To kick off this partnership, we felt it was important to look back at where the Knicks started,†said Extra Butter Creative Director Bernie Gross. “The team has been around just as long as the NBA itself. There’s some serious heritage to honor here — most notably, the Knickerbockers origin of the team name and the character itself. The collection features vintage graphics and type treatments from the Knicks iconography. We’re very excited to continue working closely with the Knicks organization to keep bringing stories relevant to the die-hard fans of New York.â€
Extra Butter will highlight the Knickerbockers collection at its Long Island City store with a pop-up space that will feature a Pop-A-Shot for customers to shoot hoops and decor courtesy of vintage collector Mr. Throwback. Extra Butter has also partnered with Chase, a marquee partner of Madison Square Garden, to elevate the experience for fans. They will offer a complimentary commemorative enamel pin set for every purchase with their Chase credit or debit card.
After the Friday exclusive drop at the Extra Butter store, the capsule will also be in stock online at Shop.MSG.com and extrabutterny.com on the next day, December 18 at 11 am EST, and at the MSG Team Store inside Madison Square Garden beginning on December 21 when the Knicks host the Detroit Pistons.
The collection will feature hats, sweatshirts, tees, shorts, and hoodies carefully crafted by Mitchell & Ness, who, for over 100 years, has been pioneering the resurrection of authentic jerseys and headwear significant to sports history.
Extra Butter unveiled the collection Thursday night in a private event at their Long Island City store.
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