The 2012 NASCAR Cup Series champion is pulling out all the stops when it comes to earning an elusive second title.
Every working American knows what it’s like to crack open a celebratory cold one after a long, successful day at work. The suds may taste even sweeter when the beermaker more or less pays you to be seen representing their product.
Brad Keselowski perhaps provided the ultimate example of the after-hours refreshment back in 2012. It was Keselowski’s second season in the No. 2 Team Penske Ford, which has enjoyed consistent sponsorship from the Miller Brewing Company, primarily its Miller Lite beverage, for decades. Shortly after a 15th-place finish at Homestead-Miami Speedway allowed him to clinch what was then the NASCAR Sprint Cup Series title, Keselowski emerged from the machine often referred to as the “Blue Deuce” and was immediately poured a great tasting, less filling Miller Lite in a tall, branded glass. The jubilant Keselowski quickly downed his beverage minutes before an interview on ESPN’s SportsCenterÂ and continued to drink while speaking to anchor Kevin Connors, admitting right from the start that he “had a little buzz”.
Keselowski has come close to a second title in the years since. Since elimination rounds were introduced in 2014, the No. 2 has twice been amongst the four drivers eligible for a championship at the season finale, including his third-place posting last season. A second championship, however, has proved elusive. The team is back in 2020’s contending quartet, who will fight for the Cup Series championship at Phoenix Raceway for the first time in the track’s history on Sunday (3 p.m. ET, NBC). To make sure there’s another frosty brew awaiting him at the end, the Keselowski family is taking matters into their own hands.
Speaking to reporters in the leadup to the Season Finale 500, Keselowski mentioned that he’s packing light for Phoenix, especially in the age of an ongoing health crisis. But with families invited to partake in the championship finale, Keselowski’s wife Paige is bringing over a special memento: the glass.
Keselowski is eager to leave the past in the past, but mentioned that Paige found the supposed Holy Grail in their home. But the glass sipped from on a South Beach evening eight years ago still had beer leftover in it…beer older than his daughters Scarlett and Autumn combined.
“My wife has told me that she will prepare the glass as long as I promise to drink responsibly,” Keselowski said with a smile. “Those people that know me know that I like to leave things as they were, meaning that we located the glass from 2012. It still had beer in it a little bit on the bottom. Needless to say, that was not a pleasant sight, but it was authentic, so my wife is cleaning it as we speak, she’s going to wrap it up, put it in a nice bubble-wrapped box, and hopefully we’ll be getting it out Sunday night.”
Keselowski comes to the desert with momentum on his side. His playoff slate got off to a strong start with a win at Richmond in the second race of the postseason decalogue, a win that earned him automatic entry to the second round. Four consecutive finishes outside the top ten followed, placing him in a precarious position, though he did manage to reach the Round of 8 semifinals.
After finishing fourth at Kansas and sixth at Texas, Keselowski held a healthy 25-point lead over the cutoff at the onset of the Martinsville event to close things out. But with win-or-go-home contender Chase Elliott dominating the affair, Keselowski got caught up in a three-way battle for two spots…his adversaries being Kevin Harvick and Denny Hamlin, the faces of 2020 with a combined 16 wins over the first 34 races.
Keselowski earned four wins, the driver immediately behind Hamlin and Harvick in that stat category. Yet their dominance overshadowed what was an impressive season, even by former Cup champion standards. His four wins and 23 top-ten finishes were his best since 2016, a season marred by a brutal showing in the Round of 12. In that season, Keselowski was a mainstay in the front row of the series standings, but a crash at Kansas and engine woes at Talladega doomed his title case. Two years prior, Keselowski had won a circuit-best six races but a gear problem at the first semifinal race..then held at Martinsville…doomed him from the start.
Playoff demons threatened to rise again at the Virginia-based short track last week. With less than 100 laps remaining, Keselowski had to go to the rear of the field when he was caught speeding off pit road. But he managed to work his way past both Hamlin and Harvick to earn a fourth-place finish, one that left him a handful of points ahead of the eliminated Harvick.
Keselowski knew about the heartbreak of playoff defeat and even said he felt sympathy for Harvick. But he was proud of the way his team rallied to clinch a final spot, a team effort headlined by the help of first-year crew chief Jeremy Bullins. This union was established by a game of Silly Season musical chairs, one that saw Bullins make his way over from his Penske neighbors at the No. 12 stall of Ryan Blaney. Keselowski and Bullins previously united for 46 races on the Nationwide/Xfinity Series circuit, winning 14 of them.
“I think probably the biggest thing I took out of the last round was from Martinsville itself,” Keselowski said in Round of 8 reflection. “I tried my best to treat Martinsville as though it was Phoenix. In that sense, it was a cutoff race, points were really close. I think I was only a few points behind Denny Hamlin, and I knew if I beat Denny Hamlin in points I would be okay to move on to next week, which was ultimately going to come down to stage points and the finish where this week is just the finish. Ultimately I treated the race weekend as though I was in Phoenix competing for the championship.”
“It felt a little bit like a dress rehearsal, and certainly learned a few things about me. I learned probably be careful on pit road towards the end of the race and don’t let your aggressiveness get to you, and beyond that, the resiliency that this team has to keep pushing when it counts.”
Keselowski certainly knows a thing or two about performing in big moments. His first Cup Series win came when he was driving a low-budget car for now-defunct Phoenix Racing in 2009, a year before he dominated the following year’s NASCAR Nationwide (now Xfinity) Series circuit, beating out established Cup star Carl Edwards by over 400 points for the victory. It’s part of a mental resiliency that Keselowski acknowledges is a major part of the championship formula.
“A large part of being a race car driver is mental. It’s the approach, the preparation, it’s the resiliency,” he said. “Those are mental things that manifest themselves into physical results. It’s hard for me to comment on any other driver’s preparation. I’ve got enough to prepare myself, let alone to critique against anyone else’s preparation, but I know that I feel good about it.”
Despite these championship traits, it feels like Keselowski continues to slip under the radar, the finale conversations dominated by contending companions Elliott (two-time winner of the Cup Series’ Most Popular Driver Award), Hamlin (seeking his first title in 16 seasons), and his Penske teammate Joey Logano (a fellow former champion with a penchant for aggressive driving). It’s given him a slight underdog status he could potentially capitalize on.
Keselowski, however, defies the trope of bulletin board material, seeking to race only for competition and championship purposes…not because someone was doubting him, or because there’s an ice-cold, extra-large beer waiting for him in victory lane.
“I don’t really need external motivation, to be honest, and I really don’t feed off of it. I enjoy it when people have confidence in me. Certainly, that’s a pleasurable thing to experience, but it’s not motivating to me. What’s motivating to me is usually, like I said, looking at my family’s faces and knowing how excited they are to get to go to Phoenix, and that’s motivating to me. My team and seeing them work so hard and knowing that their heart is in a great place, that’s motivating to me. I think that’s probably where I take the motivation from.”
Geoff Magliocchetti is on Twitter @GeoffJMags