The Professional Fighters League (PFL) announced the promotion of Loren Mack to Senior Vice President of Corporate Communications on Wednesday, just weeks ahead of the start of the PFL’s upcoming 2021 season.
Mack is an integral part of a broader executive team that is poised for excellence as the PFL, the fastest growing and most innovative sports league, continues to work towards its brand’s growth worldwide.
The PFL’s new season is set to kick off on April 23 on ESPN 2.
A highly experienced and globally recognized figure in the sports world, Mack was a tremendous addition to the PFL last year. He joined the company as Vice President of Corporate Communications in July 2020. Since then, Mack has been at the forefront of helping build the PFL brand — both in the United States and internationally — making it the number two MMA industry leader in just its fourth year of existence.
As Senior Vice President, Mack will play a broader role in growing the brand and business of the PFL, which includes further international expansion to the biggest MMA markets across the globe, while also building a team of like-minded individuals to work with, who are as passionate and as driven.
“I’m honored to be promoted to the role of Senior Vice President of Corporate Communications for the fastest-growing sports league in the world,†Mack said. “Working in the PFL means getting to work with some of the best executives in the business across sports, media, and technology and that pushes me to continue using my skills and my talents to help build one of the sport’s greatest brands in the PFL.
Mack’s promotion comes after the PFL recently bolstered their executive team with Tim Clyne’s appointment as Chief Financial Officer and Jon Werther as Executive Vice President for Strategic Partnerships and New Business. These moves bolster an already impressive top management team that features the best minds in sports, media, and tech.
Before joining the PFL, Mack had experience working with the biggest sports and media organizations globally, starting his career with the UFC. He also held Director of Communications’s title for BeritaSatu Media Holdings, Indonesia’s largest media organization.
Mack is currently working on his Doctor of Philosophy in Public Affairs at The Greenspun College of Urban Affairs at UNLV.
“Congratulations to Loren Mack, who has been promoted to SVP of Communications at PFL,” said PFL CEO Peter Murray. “The PFL continues to strengthen its world-class management team with expertise in MMA combined with broader sports, entertainment, media, and technology.”
This is just the latest big move for the PFL before the launch of their biggest season yet.
Recently, the league launched their “MMA’s League Is Back†campaign to highlight the upcoming season. The PFL also formed an Athlete Advisory Board led by pro football Hall of Famer and two-time Super Bowl Champion Ray Lewis. On the broadcast booth, the PFL also strengthened their lineup with the addition of former multiple-time title challenger Kenny Florian.
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