There is no question that UFC 251 is the most anticipated fight card of 2020. That’s including the Conor McGregor headlined UFC 246 card. At the pre-fight media scrum, UFC President Dana White was asked about the way things are looking for UFC 251.
“This thing is trending higher than a Conor McGregor fight. The only thing that is compatible is Conor and Khabib. Here’s an interesting stat, on our UFC store, we’ve sold more merchandise already than we did in all of 2019,” White told the media in Abu Dhabi.
UFC 251 is going to do very well on PPV
There is no question that the UFC 251 card saw a big bump when Gilbert Burns was replaced by Jorge Masvidal. Gamebred has become a massive star over the last year and a half, and it’s showing. Burns-Kamaru Usman was going to be a good fight, but nothing like Masvidal-Usman.
Combine that with the fact that the UFC has stacked the card with two additional title fights and you have the recipe for a massive PPV number. When asked about the achievement of Fight Island, White reiterated how proud he was of the event.
“Obviously it hasn’t happened yet. But going into it, this is one of the most successful events we have ever done. If you look at the numbers and what’s going on. Now it’s just got to deliver tomorrow,” White said.
Exciting Times for Dana White
White was also asked about the new UFC-Venum deal that was announced this morning and how that whole thing came together.
“It’s about timing. This is what Venum does. You have monsters trying to pull out of sports deals right now, but this is what Venum does. They have invested in this,” White said of the new deal.
A lot of excitement is going on in the UFC right now. They announced a new apparel deal today and they have their biggest show of the year scheduled for tomorrow. On top of that, EA Sports will be releasing the first trailer for UFC 4 tomorrow morning. Exciting times if you’re a fan of the UFC.