About ESM
Built by New York Fans. For New York Fans.
Empire Sports Media is the premier independent digital media company covering New York sports. We live and breathe the Yankees, Giants, Knicks, Mets, and every team that carries the weight of this city’s expectations — and we cover them with the depth, honesty, and passion that New York fans demand.
We’re not a national outlet treating your teams as an afterthought. We’re not a corporate media machine optimizing for clicks. We’re New Yorkers who understand what it means to care this much — and we built this company to reflect that.
What We Do
Empire Sports Media operates across multiple platforms, delivering daily written analysis, social content, and video coverage to a community of millions of New York sports fans. Our “Fireside” social brands have built some of the most engaged sports communities on the internet, generating over a billion impressions annually through content that sparks real conversation — not just passive scrolling.
Our coverage spans:
- In-depth written analysis — game breakdowns, roster moves, draft strategy, and the stories behind the stats
- Social media — real-time reactions, hot takes, and community-driven debate across the Fireside brand channels
- Video content — analysis, commentary, and fan-first storytelling on YouTube
- The Empire Sports Newsletter — weekly deep dives, fan mailbag, and the best of our content delivered directly to your inbox
Our Commitment to Quality
Every piece of content we publish goes through a rigorous editorial process. We emphasize analytical depth over surface-level reporting, verified accuracy over speed, and authentic fan perspective over manufactured hot takes. Our editorial standards exist to protect one thing: the trust of our audience.
We are independently owned and operated — bootstrapped from day one, with no outside investors and no outside agenda. That independence is not incidental to what we do. It’s the reason we can cover New York sports without compromise.
The Team
Alexander Wilson — Founder & CEO Alex built Empire Sports Media from the ground up with a singular vision: create the most trusted and engaged New York sports community on the internet. He leads the company’s strategy, partnerships, and editorial direction with a focus on authenticity, innovation, and long-term community growth.
Anthony Rivardo — Chief Operating Officer Anthony oversees all editorial operations, ensuring every piece of content meets Empire Sports Media’s standards for accuracy, depth, and voice. He sets the tone for how we cover New York sports — with intelligence, accountability, and genuine fan perspective.
Ryan Garcia — Lead Yankees Creator Ryan is one of the sharpest Yankees minds in independent sports media. His analysis goes beyond the box score — covering front office strategy, roster construction, and the organizational philosophy that shapes the franchise’s future.
Sam Luckini — Head of Video Content Sam leads Empire Sports Media’s video operations, producing content that brings fans closer to the game through commentary, analysis, and storytelling built specifically for how New York sports fans consume content today.
Join the Community
Whether you’ve followed us from the beginning or just found us — welcome. Subscribe to our newsletter, follow the Fireside channels, and become part of the most dedicated New York sports community on the internet.
Empire State of Mind. Every day.